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Keyword Density Checker

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Did you know that the frequency of a keyword on a web page relative to the overall number of words on that page may affect its ranking?

It's called "Keyword Density."

If you repeat a term or phrase too often, search engines will frown. Insufficient signals from the page may not allow the search engines to rank it for that term.

Stated, optimal keyword density is required for optimal search performance. Not too much!

But how can you count the number of times a term appears on a web page or blog entry? Can you do it correctly?

You'll need a reliable tool's assistance. That's why we created the BRANDIT TOOLS Keyword Density Checker.


The Keyword Density Checker is a free tool designed to determine the keyword density of any web page.

The BRANDIT TOOLS development team developed the tool after seeing that some marketers were still cramming their content with keywords without even recognizing it. As a result, their websites deteriorated since Google does not want you to stuff keywords into your content needlessly.

This tool is ideal for resolving the issue. It lets you examine a whole web page by just entering its URL or a portion of content by copying and pasting.

Calculating keyword density is as easy as multiplying the number of times a keyword appears in a text by the number of words, and the result is expressed as a percent.

However, our Keyword Density tool is capable of doing other tasks. It examines and analyzes ALL of the top keywords used on the page or text being studied and displays the following data to help you improve your SEO performance and content optimization effectiveness:

  • The page's total amount of keywords.
  • If you're checking a URL, the time it takes for the page to load.
  • A tag cloud contains a list of all the keywords utilized on the examined page or text.
  • The most often used keywords inside the content, frequency counts, and indications that they have a title, description, or H*>.
  • The keyword density for each keyword or phrase used in the analyzed content, providing frequency and percentage of use. These computations are performed on one-word, two-word, three-word, and four-word keywords in ascending order.

This advanced research enables you to quickly identify and familiarize yourself with the percentage and the total number of keywords utilized in your content.


It's as easy as clicking two buttons in two simple steps to use our free online keyword density calculator:

Step #1: On this page (, which you are now seeing, enter the URL of the page to evaluate. Alternatively, choose "TEXT" to paste your content if it has not yet been published online.

Step #2: Click "Check" to initiate the execution of your request.

After that, our keyword density analyzer will instantly extract all keyword data from your website or piece of content and present it in a tabular style.

Additionally, you may use this tool to evaluate not just your websites but also those of your competitors to get an understanding of their strategies.

Following a keyword density analysis, you may discover that the frequency with which your target terms occur is either too low or too high. We suggest that you update the content in such an instance.


Because keyword density is a critical component of search engine optimization, it is essential to understand how it works.

To begin, many individuals often inquire:

"Does keyword density have an impact on ranking?"

To be sure, neither Google nor any other major search engine has made an official declaration explicitly saying that keyword density affects ranking. However, the search engines will never rank the page for that keyword without a web page containing a particular keyword, even if it is the website's target keyword.

In other words, *keywords* are critical to the visibility of a website in search engine results pages (SERPs). AND WHERE THERE ARE KEYWORDS, THERE MUST ALSO BE KEYWORD DENSITY.

Thus, the pertinent question could be:

“How much keyword density is optimal for ranking?”

Again, there is no precise or optimal keyword proportion for improved ranking.

Instead of that, experts (and Google) recommend creating your content in natural language, that is, without excessive keyword stuffing. Thus, using natural, contextual keywords in conjunction with relevant long-tail keywords and Latent Semantic Indexing (LSI) keywords is preferable.

After you've written your content in natural language, you can utilize Keyword Density Checker to ensure it isn't overburdened with keywords.

Keyword stuffing is considered a spammy technique and a breach of Google's webmaster standards, and the search engine effectively penalizes sites that violate the rules.

Our free Keyword Density Checker will help you determine whether or not your content is keyword-stuffed. Typically, this may be determined by examining the proportion of keywords used in the "Keyword Density" table.

If you're especially concerned that some terms have already been mentioned too often, utilize our free keyword density analyzer to see how frequently they occurred and then decrease their frequency as much as possible.

A good strategy is to include your target keywords organically into your content's body and then repeat them in the meta title, description, H1, and perhaps the URL.

Our tool analyzes text that appears in the body of the content on the page and the content included inside heading tags.


Using the URL of a web page, our tool enables you to vet content straight from the page.

However, if the content has not yet been published online, you may copy and paste it into the tool's "TEXT" section.

If this is the case, we wish to unequivocally that we DO NOT STORE OR VIEW ANY OF YOUR CONTENT. We value and respect your privacy.

Additionally, you may use our other SEO tools, such as the Word Counter, Article Rewriter, and Plagiarism Checker.